Project Porchlight weblog
We've gone dotcom.
With the rollout of Project Porchlight campaigns all across Canada, we thought it was time to move things over to projectporchlight.com. So that's what we've done. Although the migration is coming along a bit slowly, please take a look at the new site - it's where all of our news items will be posted from now on. You'll also note that the URL to our weblog has changed, so please update your bookmarks. There will be no further blog posts at this site, so we hope you'll follow us across the net to our new dot-com home! (It's not too far away.)
Posted by Dan on 2/04/2007 11:20:00 AM. 0 comments
First impressions Porchlight
We're a not-for-profit organization. I've got plastic wrap on my window, and at least three of our staff wear toques to work (all day). During the Ottawa campaign last fall, I think I wore the same Porchlight shirt for nearly 3 months (OK, I had 5 of them). But now that we've delivered 250,000 bulbs in Ottawa, my job now is to pitch our bright little social marketing program far and wide, so we can grow. Our friends at Energy Star USA have invited me to co-present to what looks like an amazing conference at a very posh hotel in Washington in March. I will be speaking with Wendy Reed of the Environmental Protection Agency about social marketing tactics for energy effiency. Porchlight's a great example. But I'll need to buy a new shirt (and tie).
Posted by Stuart on 1/31/2007 07:10:00 PM. 0 comments
How to say "Porchlight" with frozen cheeks
I gave my first Yukon radio interview today. Porchlight may be translated into Gwich'in, a language spoken in Old Crow (and other northern communities). Talking with Elizabeth, our President, tonight (she's in Toronto) it occurred to us that an indirect contribution that Porchlight may make is adding an effective translation of "compact fluoresent" to northern First Nations languages. That would be cool, though I'm very confident that I have way more to learn from northern First Nations folks than they can glean from me. The Yukon radio station found out about us not because two of our team are actually in Whitehorse right now (planning the campaign), but because Porchlight was profiled in the Ottawa Sun on the weekend. Small world. I'd said in the interview that we wanted to deliver bulbs on dogsleds. My ignorance about the reality of life in the north obviously attracted some attention. And that's one of the best parts of this job, of this campaign. We're not sure where this will take us, or where it will go, or how it will work out. Yep, we're going to deliver energy efficient light bulbs in the Yukon in February. And it will be fine. Wherever we go we meet people who want to do something about climate change. And changing a light bulb is the universal first action. No matter where we are. In any language.
Posted by Stuart on 1/29/2007 11:25:00 PM. 0 comments
Speed of Light
Porchlight's growing. We have three city campaigns confirmed (Whitehorse, Guelph and Thunder Bay) and strong interest from three other provinces. Just this week I was in Calgary to meet with a prospective partner from the oil patch. I know what you're thinking: Oil company sponsor an environment project? I was impressed with this company. The people looked me right in the eye. They're good folks. And if they come on board, we will change bulbs everywhere
. Tomorrow Suzy and I head to Washington to meet with the US Environmental Protection Agency/Energy Star to talk about Porchlight and to learn about plans for their 2007 Change a Lightbulb, Change the World campaign. Again, these people are great; we met them for the first time in Toronto last year when Porchlight won an Energy Star Market Transformation Award. Seems like ages ago. This is all very exciting. Bewildering, really. And tons of work. Satisfying, but exhausting too. Wonderful.
Posted by Stuart on 1/18/2007 10:39:00 PM. 3 comments
What does 5 tonnes of cork stoppers look like?
And how do the Girl Guides carry 'em around?? Original Porchlight Board member and all-round excellent person Jo-Anne has pointed us to the Bag-a-Cork site, where you can learn all about recycling corks. And why not? They're completely recyclable and, based on my personal observations, fairly ubiquitous.
Cork is an amazing natural material that is 100% reusable and recyclable. An estimated 100 million corks will be discarded in Ontario this year. Please join Ontario Girl Guides in this unique waste diversion program and recycle your natural cork bottle stoppers. As of December 2006 Ontario Girl Guides have diverted over 5 tonnes of cork bottle stoppers since the inception of this program.
Check it out, bring back your corks, help your local girl guide eliminate waste whilst earning a groovy badge.
Posted by Mme Siouxie on 1/18/2007 09:27:00 AM. 0 comments