Our campaigns are more than a distribution program. They are powerful customer education campaigns, and the trigger for broad, lasting and diverse customer participation in other energy efficiency and conservation programs.
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Third-party evaluation of the New Jersey Phase 1 campaign showed that One Change raises awareness for the need to do more. By connecting residents to a simple action, One Change motivates residential customers to participate in other sponsor programs, leading to the adoption of more significant energy-efficiency measures.
In evaluations from past One Change campaigns, we saw that participants became activists, and began encouraging friends and family to reduce electricity use.
Please see our Impact and Evaluation summary for detailed evaluation results.
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