One Change campaigns result in incredible benefits in terms of sponsor recognition. In evaluations from past One Change campaigns, results show increased awareness of sponsor brand and programs, favourable opinion of sponsors and interest in future sponsor campaigns. Please see our “Impact and Evaluation Summary” for detailed evaluation results.
Some of the ways we promote sponsors include (but are not limited to):
Promotional materials
One Change develops a variety of promotional materials that carry sponsor logos and messages. These materials are highly visible during door-to-door delivery and community events. This includes, but is not limited to items packaging, accompanying brochures, gear for campaign staff and volunteers, materials for events, and community pages on our website.
Media
One Change campaigns draw significant media interest is due to their unique grassroots approach and the diversity of citizens that get involved. Advertisements are used to kick off the campaign, recruit volunteers, and announce events. We also make intensive use of social media portals including Twitter, Facebook, Flickr, and You Tube as well as our own websites. Each community involved in the campaign has a web page to celebrate the support of sponsors and local volunteers as well as be a resource for more information. All media promotions carry sponsor approved messaging.
Campaign launch event
A campaign launch event helps kick off a campaign, stimulates media interest and creates excitement about upcoming campaign activities. Sponsor representatives are encouraged to speak at the campaign launch to showcase their commitment to energy conservation, fuel efficiency, water conservation, etc.
To learn more about One Change and our campaigns please see our materials listed on the Documents page.
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