Our campaigns are more than simple distribution programs. They are powerful engagement and customer education campaigns—and the trigger for broad, lasting and diverse participation in a variety of programs.
In addition to promoting smart choices and better behaviours, one of the main priorities of One Change is to strengthen relationships between its partners and those they serve, while increasing receptivity to partner messages and participation in future programs they offer.
Our data management system integrates tracking and mapping capabilities, allowing for consistent program management, reporting and lead generation. By integrating existing customer and census data, and using the sophisticated mapping and distribution list assignment capabilities of the system, custom messages can be adapted and assigned to staff and volunteers to carry out on mobile devices, matching the profiles of targeted neighbourhoods. This web-enabled management system ensures that community engagement programs are set up and implemented quickly and consistently.
One Change has effectively promoted existing programs when run in conjunction with door-to-door engagement. In New Jersey, the One Change Project Porchlight campaign tested door-to-door promotion of state incentives for HVAC retrofits; in Vermont, One Change handed out CFL bulbs with retail coupons for the ‘New Bulb in Town’ campaign; and in Ontario, One Change volunteers were trained to promote the ‘Every Kilowatt Counts’ campaign and handed out coupons for discounts on timers, LED seasonal lights and power strips.
Third-party evaluation of the New Jersey campaign showed that One Change raises awareness for the need to do more. By connecting residents to a simple action, One Change motivates customers to participate in other sponsor programs, leading to the adoption of additional, more significant measures.
In evaluations from past One Change campaigns, we saw that participants became active ambassadors, encouraging friends and family to adopt measures and behaviours.
Please see our Impact and Evaluation summary for detailed evaluation results.