Our campaigns are more than simple distribution programming. They are powerful customer education campaigns—and the trigger for broad, lasting and diverse customer participation in other energy efficiency and conservation programs.
In addition to promoting energy efficiency and other conservation messages, one of the main priorities of One Change is to strengthen relationships between its partners and those they serve, with a view to increasing receptivity to partner messages and participation in future programs they will offer.
Our data management system integrates data tracking, inventory management and mapping capabilities, allowing for consistent volunteer management and lead generation. By integrating existing customer and census data, and using the sophisticated mapping and distribution list assignment capabilities of the system, custom messages can be adapted and assigned to staff and volunteers to carry out, matching the profiles of targeted neighborhoods. This web-enabled management system, uniquely available to One Change, ensures that state-wide grassroots campaigns are set up and implemented quickly and consistently from program to program.
Case Study:
One Change has effectively promoted existing programs when run in conjunction with door-to-door engagement. In New Jersey, the One Change Project Porchlight campaign tested door-to-door promotion of state incentives for HVAC retrofits; in Vermont, One Change handed out CFL bulbs with retail coupons for the ‘New Bulb in Town’ campaign; and in Ontario, One Change volunteers were trained to promote the ‘Every Kilowatt Counts’ campaign and handed out coupons for discounts on timers, LED seasonal lights and power strips.
Third-party evaluation of the New Jersey campaign showed that One Change raises awareness for the need to do more. By connecting residents to a simple action, One Change motivates residential customers to participate in other sponsor programs, leading to the adoption of more significant energy-efficiency measures.
In evaluations from past One Change campaigns, we saw that participants became active ambassadors encouraging friends and family to reduce electricity use.
Please see our Impact and Evaluation summary for detailed evaluation results.
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