In order to continually refine and improve our program design, One Change carries out independent audits and third-party evaluations of all campaigns. The structure and format of the surveys will be developed in partnership with the sponsors. This data is summarized in a final report to sponsors.
Sample Final Report Template
Key topic areas to be addressed by One Change in the final report will include but are not limited to:
- 1. Description of Program and Summary of Campaign Activities:
- a. Summary of Milestones Achieved
- b. Outreach & Promotions
- i. Collateral materials
- ii. Media relations
- iii. Summary of events
- iv. Campaign photos
- v. Community outreach efforts and volunteer engagement
- c. Variances from the original scope of work, and justification for those variances
- 2. Project impact:
- a. Website
- i. Summary of published materials
- ii. Volunteer response
- iii. Number of visits to campaign-specific pages
- iv. Most popular pages
- b. Media activity
- c. Community engagement
- d. Number of catalyst item delivered by channel and geographic area
- e. Total electricity saved
- a. Website
- 3. Financial Report:
- a. Expenses
- b. Commentary on variances
- 4. Results of Third-Party Evaluation:
- a. Item installation and/or use rate
- b. Reasons for failure to install CFL bulbs, use of tire gauge, etc.
- c. Brand recognition for sponsors
- d. Changes in intention and perceived behavior related to electricity use, water use, fuel consumption and consumer decisions
- e. Increase in adoption of more significant measures
- g. Subsequent purchase of more significant energy-efficient, water conserving, fuel conserving products.
- h. Intended/desired participation in other sponsor campaigns
- i. Level of engagement of individuals who have not participated in past sponsor programs
- 5. Lessons Learned:
- a. Challenges specific to this campaign
- b. Volunteer recruitment and management
- c. Promotions and outreach
- d. Delivery mechanisms
- e. Geographic considerations
Please see our Impact and Evaluation summary for detailed evaluation results from past campaigns.
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