Strategic community engagement = better results, better choices
Do you have a program that isn’t resonating with your target audience and not achieving results? Are you trying to encourage communities to make better, more sustainable and responsible choices? Are you trying to get your community or audience on board with a new initiative?
Well planned and executed community-level engagement can have a significant effect on behaviour, and a huge impact on program success. The One Change approach to engagement is based on the principles of community-based social marketing, with a focus on overcoming the barriers that limit the reach of traditional marketing and awareness campaigns.
At heart, we are strategic, creative marketers and program managers who can develop inventive ways to interest and engage audiences. Our specialty? Creating programs that get noticed. Our independent, non-profit status also enables us to serve as a bridge between corporate and government entities, and the communities they serve. We are very effective at stakeholder and partner engagement, and can help to determine the most effective means of gaining grassroots trust and community buy-in. By connecting complex program messages to simple first steps, we help to shatter barriers to participation.
Our unique expertise can help you achieve better results for a variety of programs where engagement is the key to success:
- Consulting & Program Evaluation: One Change can work with your organization and provide recommendations for maximizing engagement with target communities and audiences. Our team can also evaluate existing programs helping to boost outreach results.
- Full Program Design: We design programs to fit every client’s unique engagement needs. We review all requirements and objectives, and recommend the most effective approach to reach target audiences (door-to-door canvas, events, social media, advertising etc.) We also research the potential partnerships that will deliver greater program success for our clients.
- Program Delivery: One Change plans and implements turnkey programs on behalf of our clients across North America – delivering measurable results and more effective audience engagement. We handle everything from partnership development to detailed tactical rollout and reporting
- Speaking and Events: One Change makes presentations at conferences, meetings and to corporations on a variety of topics including: Creating Change, Effective Community Engagement and its Simple Actions Matter approach. We can also appear at your event to promote better, more responsible choices and better behaviours.
Please contact us for more information on how One Change can help you reach your program goals.