One Change is motivated by the opportunity to help our partners and clients break barriers to customer engagement and to reach targets. Our tested approach demonstrates that making simple first actions accessible, relevant and personal can set entire communities on the path toward more sustainable choices and behaviors.
At the core of our approach are tactics of community-based social marketing, with a focus on overcoming the barriers that limit the reach of traditional awareness marketing campaigns. Our approach employs some traditional commercial marketing tactics but adds direct public engagement to lay the foundation in creating new social norms in relation energy conversation behaviors in the home.
Testimonials
“Independent research of Project Porchlight has consistently confirmed that once a person switches even one old-fashioned light bulb to an efficient replacement, they are more likely to consider energy efficiency in all other purchases and behaviors and are more likely to consider more complex actions.”
—Paul Adams, EKOS Research Associates
“One Change is a branding machine. Funding partners gain significant favorable in the opinion of those who were exposed to One Change campaigns. By partnering with One Change, funders have the potential to gain the kind of social capital required to make difficult or controversial decisions that affect the communities in which they operate.”
—Greg Lyle, Innovative Research Group
“Project Porchlight is a very useful tool because it actually gets out to thousands and thousands of people around the state that we otherwise wouldn’t be able to get to.”
—Jeanne Fox, New Jersey Board of Public Utilities
“I certainly do think we have more people coming in because One Change was on-site. It’s also created a really positive buzz. People are excited about learning about the initiative… The energy carried into the store.”
—Ian MacIver, Canadian Tire Store Manager (Kanata location)
“By switching to more efficient light bulbs, and promoting simple yet effective changes that have a local benefit and a global impact, homeowners are able to see that small changes really can make a big difference…Project Porchlight will continue to be a part of the effective outreach and education we provide to our residents, and which we demonstrate as a model to other communities around our state.”
—Gray Russell, Environment Commissioner, Montclair, NJ
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