Maintaining tire pressure reduces emissions, saves gas and makes for a safer drive
Today, One Change and Canadian Tire kicked into high gear with a fuel efficiency campaign that will distribute more than 150,000 free digital tire gauges to Ontarians. This unique project presented by One Change, a not-for-profit environmental organization, and sponsored by Canadian Tire, empowers drivers to make a meaningful difference for the environment through simple actions, including keeping tires properly inflated. The digital tire gauges will be available at various events at Canadian Tire locations and distributed door-to-door by One Change volunteers. The campaign that began in September has already handed out over 50,000 free digital tire gauges and will continue distribution through to the first week of November.
“Our goal with this initiative is to inform drivers that keeping your tires properly inflated is directly linked with reducing fuel consumption and greenhouse gas emissions,” says One Change founder and executive director Stuart Hickox. “Each digital tire gauge will help cut 140 kg of CO2 emissions and can help car owners save up to two weeks worth of fuel a year .”
If every Canadian driver kept their tires properly inflated Canada could save more than $600 million in fuel and cut 1.4 million tonnes of CO2 . That is the equivalent of 257 Olympic-sized swimming pools.
“As Canada’s leader in all things automotive we are uniquely positioned to educate drivers on how they can properly and safely maintain their vehicles and improve their vehicle’s fuel efficiency to save gas and reduce emissions,” explains Allan MacDonald, Senior Vice-President of Automotive for Canadian Tire. “Coming into the winter driving season it is key for drivers to switch to winter tires and check their tire pressure, so our partnership with One Change to educate drivers is a natural fit, and also demonstrates our commitment to sustainability.”
Canadian Tire hosts One Change fuel efficiency events across the GTA
Canadian Tire stores across the GTA will be hosting One Change’s fuel efficiency clinics where consumers can learn how to properly check and maintain their vehicles’ tire pressure on a regular basis. Catch the One Change Fuel Efficiency Campaign at the following locations:
|Oct. 15, 2010||2625B Weston Rd. & Highway 401|
|Oct. 16, 2010||8081 Dufferin St. & 407
2025 Kipling Ave, Rexdale
6310 Yonge St., Willowdale
|Oct. 17, 2010||1530 Albion Rd., Carrier & Hwy #27
4400 Dufferin St. & Finch
1019 Sheppard Ave E.
|Oct. 22, 2010||1156 Dundas St. E. & Dixie|
|Oct. 23, 2010||315 Guelph St., Georgetown
5970 Mavis Rd., Mississauga Heartland
6670 Meadowvale Town Centre Circle, Mississauga
|Oct. 24, 2010||3050 Mavis Rd, Mississagua
2510 Hyde Park Gate, Oakville
900 Southdown Rd., Mississauga
|Oct. 29, 2010||99 McEwan Dr. E., Bolton|
|Oct. 30, 2010||10031 McLauglin Rd., Brampton
3200 Rutherford Rd., Vaughn
3850 Highway #7, Woodbridge
|Oct. 31, 2010||2850 Queen St. E., Brampton Bramalea
499 Main St. S., Brampton Shoppers World
10 Great Lakes Dr., Brampton Trinity Commons
|Nov. 5, 2010||700 Lawrence Ave. W.|
|Nov. 6, 2010||4630 Sheppard Ave. E., & Agincourt
3553 Lawrence Ave. E., & Markham Rd.
825 Eglinton Ave. E., & Laird
|Nov. 7, 2010||2681 Danforth Ave.
1901 Eglinton Ave. & Warden
2850 Kingston Road
About One Change
One Change is a non-profit organization that empowers people to believe that simple actions matter and to make smart choices that protect the environment. One Change delivers innovative community-based social marketing campaigns aimed at encouraging people to adopt environmentally-friendly behaviours, including its flagship energy efficiency campaign, Project Porchlight. From a small non-profit based in Ottawa, One Change has grown across North America and trained more than 12,000 volunteers in over 900 communities. To learn more about the fuel efficiency campaign or to volunteer, visit www.onechange.org.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada’s most shopped general retailers with 480 Canadian Tire stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts speciality chain; Canadian Tire Petroleum, one of the country’s largest independent retailers of gasoline; Mark’s “Clothes That Work,” a leading retailer of men’s, women’s and work apparel; and Canadian Tire Financial Services, which has issued over four million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire’s organization from coast-to-coast in the enterprise’s retail, financial services and petroleum businesses.
For more information:
One Change, communications coordinator
Office: 613.232.5892 ext. 218
Canadian Tire, communications advisor
Office: 416-480-3649 Mobile: 416-434-0345