One Change Project Porchlight Campaign Announces Volunteer-led Effort Delivering More Than 1.5 Million Energy Efficient Light Bulbs in New Jersey
Innovative Campaign to Help Residents Save More than $86 Million in Electricity Costs and Improve Air Quality
CALDWELL, New Jersey (June 2, 2011) – One Change today announced that volunteers will be distributing more than 185,000 complimentary energy efficient compact fluorescent light (CFL) bulbs to New Jersey residents as part of the fourth phase of its Project Porchlight campaign. The goal of the campaign, which is funded by the New Jersey Board of Public Utilities and the Clean Energy Program ™, is to encourage individuals to use CFL bulbs to save energy and money. Upon completion of the campaign, more than 1.5 million CFL bulbs will have been distributed across the state, helping residents save more than $86 million on their electricity bills and removing the equivalent of more than 61,000 cars from local roads.
Project Porchlight is spearheaded by One Change, a nonprofit organization that organizes innovative community-based social marketing campaigns across North America to engage and empower individuals to adopt environmentally-friendly behaviors. Since 2008, One Change staff and more than 2,600 volunteers have distributed approximately 1.35 million bulbs to over 360 communities in New Jersey. As part of the fourth phase, the campaign will visit more than 45 communities and distribute CFL bulbs door-to-door as well as at 150 local community events.
“Project Porchlight has been an immensely successful campaign that has allowed us to engage directly with New Jersey residents to showcase how simple actions – such as replacing a traditional light bulb with a CFL bulb – can make an impact,” said One Change founder and president, Stuart Hickox. “We are grateful for the strong response we have received from residents and are proud to continue our work with the New Jersey Board of Public Utilities and the Clean Energy Program to encourage even more individuals to become environmentally responsible in their daily lives.”
As part of its outreach efforts, One Change will be visiting neighborhoods in Asbury Park, Atlantic City, Cape May, Jersey City, New Brunswick and Woodbridge, among others. More information is available online at www.projectporchlight.com.
CFL bulbs use up to 75 percent less energy than incandescent bulbs and can last up to seven years longer, helping to save more than $30 in energy costs over the life of each bulb. Information regarding the proper disposal of CFL bulbs can be found at www.earth911.org. For more information about New Jersey’s Clean Energy Program™, please visit www.NJCleanEnergy.com.
About One Change
One Change is an award-winning not-for-profit, non-partisan charitable organization and 501(c)3 foundation with headquarters in Ottawa, Ontario, Canada and project offices throughout Canada and the United States. One Change delivers innovative community-based social marketing campaigns aimed at delivering conversations to empower people to adopt money-saving, environmentally friendly behaviors. To date, One Change has engaged over 14,000 volunteers and 3,400 community groups in more than 1,200 communities across North America; and has delivered over 3.7 million free energy conservation measures alongside its Simple actions matter™ message. For more information, visit www.onechange.org.
For more information or to arrange an interview please contact:
Victoria Dykes, Events Coordinator
973.226.5020 ext. 19