Please, go easy on Martin Brodeur.
The star goalie has taken a lot of criticism for his performance on the ice in Vancouver, but he shines in a new TV commercial about energy efficient lighting.
Brodeur recently joined with Ottawa-based charity One Change to promote the message that simple actions matter when it comes to protecting the environment and saving money. One Change makes energy conservation relevant, personal, and accessible with action-oriented campaigns such as the award-winning Project Porchlight. Brodeur’s appearance in a One Change ad is part of a New Jersey Porchlight campaign that will reach one million homes with volunteers going door to door with free CFL bulbs.
“Martin Brodeur is a star and a role model, and his endorsement of One Change reinforces our firm view that everyone has a part to play in protecting the environment. When people realize that simple actions like checking tire pressure regularly or changing light bulbs can save them money and protect the environment, they go on to do more. What we do is get people started,” said Stuart Hickox, Founder of One Change.
The TV commercial was shot at the Richard A. Codney Arena located in West Orange, New Jersey where Brodeur lives. And one dozen lucky New Jersey boys and girls from local hockey teams took to the ice along with Brodeur to assist One Change in making the commercial.
“It was very rewarding to see the smiles and excitement of the young hockey players and fans of Marty Brodeur,” says Corrie Rabbe, One Change’s Communications Coordinator. “The kids will remember this day for the rest of their lives,” she added.
One Change is currently running a contest to win a signed Martin Brodeur New Jersey Devils hockey jersey. To enter and see the commercial, please visit our website at: www.onechange.org
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