Generating improved ROI for energy efficiency programs in the shifting investment climate requires a lot of method combined with a little magic. A data-driven but compelling community approach that focuses on a well-planned series of conversations/interactions with customers can create verifiable, immediate savings and can amplify participation in other programs.
Read our paper, which was presented at AESP in Orlando (January 29, 2013):
“Targeted DSM Community-Based Social Marketing: Method and Magic”
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